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Twitter limited to celebrities, LinkedIn finds more users in India: Survey
Social Media is the buzz word today. From SME’s to biggies of the market, everyone is trying to understand and effectively implement social media to grow their business. A survey was conducted by...
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Youth Survey – where is the opportunity for brands?
As per India’s 2010 demographics statistics, majority of the population is in the 15-64 years bracket standing at 64.3%. Further, most of it is in the youth bracket of 18-25 years, which reflects that...
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72% access internet for healthcare related information: Catching the...
Webchutney recently announced the findings of their latest report -Catching the e-Healthcare Bug based on a survey of over 2000 respondents from an online consumer panel. Catching the e-Healthcare Bug...
View ArticleWhy most Facebook users get more than they give: Study
The Pew Research Center has just released a report on the insights gained from a telephonic survey and actual profile information of Facebook users, and a very interesting trend has emerged – ‘power...
View ArticleConsumers using social media for customer service wield higher influence: Study
Social media has raised the bar for customer service. A recent American Express survey shows that customers who use social media channels for service generally wield a greater amount of influence. The...
View ArticleStudy: The Internet habits of India’s ‘Generation Y’
The ‘Generation Y’ survey by Tata Consultancy Services provides several keen insights into how India’s youth use social media. With youth being a key target demographic for several brands, it is useful...
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Guest post – Indian women as online shoppers
Following our post last week on online coupon portal Cuponation’s global survey on e-commerce and online retail, we have a guest post from Upasna Kakroo, in the Online Marketing department at...
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